@font-face{font-family:Bebas Neue Local;src:url(/fonts/BebasNeue-Regular.ttf)format("truetype");font-style:normal;font-weight:400;font-display:swap}:root{--ink:#080909;--ink-soft:#151413;--bone:#ded6cb;--ivory:#eee0cf;--orange:#d03712;--orange-text:#9e2b0d;--orange-hot:#ee4418;--acid:#a6c71d;--muted-ink:#4d4842;--line-dark:#08090947;--line-light:#eee0cf3d;--body-font:Arial, Helvetica, sans-serif;--display-font:"Bebas Neue Local", sans-serif;--mono-font:"Courier New", Courier, monospace}*{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--ink)}body{background:var(--ink);color:var(--ivory);font-family:var(--body-font);text-rendering:optimizelegibility;margin:0}main{overflow:clip}button,input,textarea,select{font:inherit}button,a,summary{-webkit-tap-highlight-color:transparent}a{color:inherit;text-underline-offset:.25em;text-decoration-thickness:1px}img{max-width:100%;display:block}::selection{background:var(--acid);color:var(--ink)}:focus-visible{outline:3px solid var(--acid);outline-offset:4px}section[id]{scroll-margin-top:78px}.skip-link{z-index:100;background:var(--acid);color:var(--ink);font-family:var(--mono-font);letter-spacing:.06em;text-transform:uppercase;padding:12px 16px 10px;font-size:.72rem;font-weight:700;transition:translate .15s ease-out;position:fixed;top:10px;left:10px;translate:0 -180%}.skip-link:focus{translate:0}.ink-section{background:var(--ink);color:var(--ivory)}.bone-section{background:var(--bone);color:var(--ink)}.textured-section{isolation:isolate;position:relative}.textured-section:after{z-index:0;content:"";opacity:.1;pointer-events:none;background-image:url(/build-it-print-grain.png);background-repeat:repeat;background-size:760px 760px;position:absolute;inset:0}.ink-section.textured-section:after{mix-blend-mode:screen}.bone-section.textured-section:after{opacity:.15;mix-blend-mode:multiply}.textured-section>*{z-index:1;position:relative}.site-header{z-index:30;border-bottom:1px solid var(--line-light);background:#080909f7;grid-template-columns:1fr auto 1fr;align-items:center;gap:32px;min-height:78px;padding:14px clamp(20px,4vw,66px);display:grid;position:sticky;top:0}.brand-lockup{text-transform:uppercase;align-items:baseline;gap:12px;width:max-content;text-decoration:none;display:flex}.brand-name{font-family:var(--display-font);letter-spacing:.015em;font-size:clamp(2.2rem,3.4vw,3.7rem);line-height:.8}.brand-byline{color:var(--orange-hot);font-family:var(--mono-font);letter-spacing:.09em;font-size:.67rem}.primary-nav{font-family:var(--mono-font);letter-spacing:.08em;text-transform:uppercase;justify-content:center;align-items:center;gap:clamp(18px,2.4vw,38px);font-size:.71rem;display:flex}.primary-nav a,.text-action{text-decoration:none}.primary-nav a{padding:12px 0;position:relative}.primary-nav a:after{background:var(--orange-hot);content:"";transform-origin:100%;height:1px;transition:scale .18s ease-out;position:absolute;bottom:7px;left:0;right:0;scale:0 1}.primary-nav a:hover:after,.primary-nav a:focus-visible:after{transform-origin:0;scale:1}.header-action{border:1px solid var(--orange-hot);min-height:46px;color:var(--orange-hot);font-family:var(--mono-font);letter-spacing:.06em;text-transform:uppercase;justify-self:end;padding:14px 21px 12px;font-size:.71rem;font-weight:700;text-decoration:none;transition:background-color .16s ease-out,color .16s ease-out}.header-action:hover{background:var(--orange-hot);color:var(--ink)}.hero{grid-template-columns:minmax(0,1.04fr) minmax(430px,.96fr);align-items:center;gap:clamp(38px,5vw,84px);min-height:min(790px,100vh - 78px);padding:clamp(64px,7vw,110px) clamp(22px,5vw,84px) clamp(58px,6vw,94px);display:grid}.hero-copy,.path-board{position:relative}.hero h1,.section-lead h2,.manifesto h2,.process h2,.offers h2,.scope-ledger h2,.faq h2,.intake h2{font-family:var(--display-font);letter-spacing:.005em;text-transform:uppercase;margin:0;font-weight:400;line-height:.88}.hero h1{text-wrap:balance;max-width:10ch;margin-top:18px;font-size:clamp(4.3rem,7.8vw,7.8rem)}.struck-word{isolation:isolate;display:inline-block;position:relative}.struck-word:after{z-index:1;background:var(--orange-hot);content:"";pointer-events:none;transform-origin:50%;height:.14em;position:absolute;top:49%;left:-.04em;right:-.04em;rotate:-3deg}.hero-lede{color:#d5c9bb;max-width:56ch;font-family:var(--mono-font);margin:30px 0 0;font-size:clamp(.94rem,1.15vw,1.08rem);line-height:1.58}.hero-actions{flex-wrap:wrap;align-items:center;gap:20px 34px;margin-top:32px;display:flex}.primary-action,.board-action,.offer-action,.submit-action{background:var(--orange-hot);min-height:52px;color:var(--ink);cursor:pointer;font-family:var(--display-font);letter-spacing:.035em;text-transform:uppercase;border:0;justify-content:center;align-items:center;padding:16px 28px 14px;font-size:1.42rem;line-height:1;text-decoration:none;transition:background-color .16s ease-out,color .16s ease-out;display:inline-flex}.primary-action:hover,.board-action:hover,.offer-action:hover,.submit-action:hover{background:var(--acid)}.text-action{border-bottom:1px solid var(--ivory);font-family:var(--mono-font);letter-spacing:.08em;text-transform:uppercase;padding:12px 0;font-size:.77rem;font-weight:700;position:relative}.hero-reassurance{color:#b4aa9f;margin:22px 0 0;font-size:.84rem;line-height:1.55}.path-board{border:2px solid var(--ivory);background:#080909eb;flex-direction:column;justify-content:center;min-height:570px;display:flex}.path-board-rule{background:var(--orange);pointer-events:none;width:9px;position:absolute;top:0;bottom:0;left:0}.path-board-rule:after{background:var(--acid);content:"";width:13px;height:19%;position:absolute;top:30%;left:-2px}.status-tab{background:var(--acid);max-width:160px;color:var(--ink);font-family:var(--mono-font);letter-spacing:.06em;text-transform:uppercase;margin:0;padding:12px 14px 10px;font-size:.67rem;font-weight:700;line-height:1.25;position:absolute;top:20px;right:-2px}.path-board-title{font-family:var(--mono-font);letter-spacing:.12em;text-transform:uppercase;margin:76px 24px 18px 34px;font-size:.71rem;font-weight:700}.path-choice{border:0;border-top:1px solid var(--line-light);width:100%;min-height:148px;color:var(--ivory);cursor:pointer;text-align:left;background:#080909d6;grid-template-columns:28px minmax(0,1fr) auto;align-items:center;gap:18px;padding:24px 24px 24px 34px;transition:background-color .16s ease-out,color .16s ease-out;display:grid}.path-choice:last-of-type{border-bottom:1px solid var(--line-light)}.path-choice[data-active=true]{color:var(--ink);background:#eee0cff5}.choice-check{border:2px solid;width:22px;height:22px}.path-choice[data-active=true] .choice-check{background:var(--acid);box-shadow:inset 0 0 0 5px var(--ivory)}.choice-main{gap:8px;display:grid}.choice-main strong{font-family:var(--display-font);letter-spacing:.02em;text-transform:uppercase;font-size:clamp(2rem,3vw,3.3rem);font-weight:400;line-height:.9}.choice-main small{max-width:48ch;color:inherit;opacity:.82;font-size:.75rem;line-height:1.45}.choice-price{font-family:var(--mono-font);white-space:nowrap;align-self:start;padding-top:6px;font-size:.73rem;font-weight:700}.path-context{border-top:1px solid var(--acid);border-bottom:1px solid var(--acid);color:#d7cbbf;font-family:var(--mono-font);background:#eee0cf14;gap:5px;margin:18px 24px 0 34px;padding:12px 14px 10px;font-size:.73rem;line-height:1.45;animation:.22s steps(2,end) registration-shift;display:grid}.path-context span{color:var(--acid);letter-spacing:.08em;text-transform:uppercase;font-size:.58rem;font-weight:700}@keyframes registration-shift{0%{translate:-6px 2px}60%{translate:3px -1px}to{translate:0}}.board-action{align-self:flex-start;margin:18px 24px 24px 34px;font-size:1.23rem}.registration-mark{border:1px solid var(--orange-hot);pointer-events:none;border-radius:50%;width:22px;height:22px;z-index:4!important;position:absolute!important}.registration-mark:before,.registration-mark:after{background:var(--orange-hot);content:"";position:absolute;top:50%;left:50%;translate:-50% -50%}.registration-mark:before{width:34px;height:1px}.registration-mark:after{width:1px;height:34px}.registration-mark-left{top:52%;left:14px}.registration-mark-right{top:52%;right:14px}.section-lead{grid-template-columns:minmax(0,1.25fr) minmax(260px,.75fr);align-items:end;gap:clamp(36px,7vw,130px);display:grid}.section-lead h2{max-width:13ch;margin-top:16px;font-size:clamp(3.8rem,7vw,7rem)}.section-lead>p{max-width:44ch;font-family:var(--mono-font);margin:0 0 7px;font-size:.88rem;line-height:1.65}.proof-section{padding:clamp(66px,8vw,120px) clamp(20px,4.8vw,78px) clamp(72px,8vw,126px)}.proof-grid{border-top:1px solid var(--line-dark);border-left:1px solid var(--line-dark);grid-template-columns:repeat(3,minmax(0,1fr));margin-top:52px;display:grid}.proof-card{border-right:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark);grid-template-rows:auto 1fr;text-decoration:none;display:grid}.proof-image{border-bottom:1px solid var(--line-dark);background:#b9b1a7;position:relative;overflow:hidden}.proof-image img{filter:saturate(.84)contrast(1.04);object-fit:cover;object-position:top;width:100%;height:clamp(220px,25vw,360px);transition:filter .18s ease-out,scale .26s cubic-bezier(.16,1,.3,1)}.proof-card:hover .proof-image img{filter:saturate()contrast();scale:1.015}.proof-index{background:var(--acid);color:var(--ink);font-family:var(--mono-font);padding:8px 10px 6px;font-size:.68rem;font-weight:700;position:absolute;bottom:10px;right:12px}.proof-copy{grid-template-rows:auto 1fr auto;gap:22px;min-height:270px;padding:25px;display:grid}.proof-copy h3,.process-grid h3,.offer-card h3,.scope-column h3{font-family:var(--display-font);text-transform:uppercase;margin:0;font-weight:400;line-height:.92}.proof-copy h3{font-size:clamp(2.25rem,4vw,4.2rem)}.proof-copy p{margin:0;line-height:1.55}.proof-status{color:var(--orange-text);font-family:var(--mono-font);letter-spacing:.07em;text-transform:uppercase;font-size:.66rem;font-weight:700;margin-top:8px!important}.proof-link{width:max-content;font-family:var(--mono-font);letter-spacing:.08em;text-transform:uppercase;border-bottom:1px solid;font-size:.7rem;font-weight:700}.manifesto{border-top:1px solid var(--line-dark);grid-template-columns:minmax(0,1.1fr) minmax(360px,.9fr);gap:clamp(46px,9vw,160px);padding:clamp(72px,10vw,160px) clamp(20px,8vw,132px);display:grid}.manifesto h2{max-width:10ch;margin-top:18px;font-size:clamp(4rem,8.5vw,8.8rem)}.manifesto-copy{font-family:var(--mono-font);align-self:center;font-size:clamp(.9rem,1.1vw,1.05rem);line-height:1.7}.manifesto-copy p{margin:0 0 22px}.manifesto-intro{color:var(--orange);font-family:var(--display-font);text-transform:uppercase;font-size:clamp(2.4rem,4vw,4.4rem);line-height:.95}.manifesto-close{border-top:2px solid var(--ink);border-bottom:2px solid var(--ink);font-family:var(--display-font);letter-spacing:.02em;text-transform:uppercase;padding:23px 0 19px;font-size:clamp(2.1rem,3.4vw,3.6rem);line-height:1.02;margin-top:36px!important}.rally-cry{background:var(--orange);width:max-content;color:var(--ivory);font-family:var(--display-font);letter-spacing:.035em;text-transform:uppercase;padding:12px 18px 9px;font-size:clamp(2.2rem,4vw,4.2rem);line-height:.9;rotate:-2deg;margin:38px 0 0!important}.process{padding:clamp(76px,9vw,140px) clamp(20px,4.8vw,78px)}.process-lead h2{max-width:11ch}.process-lead>p{color:#c0b4a8}.process-grid{border-top:1px solid var(--line-light);border-left:1px solid var(--line-light);grid-template-columns:repeat(4,minmax(0,1fr));margin:60px 0 0;padding:0;list-style:none;display:grid}.process-grid li{border-right:1px solid var(--line-light);border-bottom:1px solid var(--line-light);min-height:330px;padding:24px}.step-number{color:var(--acid);font-family:var(--mono-font);font-size:.72rem;font-weight:700;display:block}.process-grid h3{color:var(--orange-hot);margin-top:105px;font-size:clamp(2.8rem,4.2vw,4.8rem)}.process-grid p{color:#c9bdb0;margin:20px 0 0;line-height:1.55}.offers{padding:clamp(76px,9vw,140px) clamp(20px,4.8vw,78px)}.offer-grid{border-top:2px solid var(--ink);border-left:2px solid var(--ink);grid-template-columns:repeat(2,minmax(0,1fr));margin-top:60px;display:grid}.offer-card{border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);flex-direction:column;min-height:720px;padding:clamp(28px,4vw,60px);display:flex}.offer-card-guided{background:var(--ivory)}.offer-topline{font-family:var(--mono-font);letter-spacing:.07em;text-transform:uppercase;justify-content:space-between;align-items:flex-start;gap:24px;font-size:.66rem;font-weight:700;display:flex}.offer-topline p{color:var(--orange-text);margin:0}.offer-topline span{text-align:right;max-width:21ch}.offer-card h3{margin-top:70px;font-size:clamp(4.2rem,7vw,7.4rem)}.offer-price{color:var(--orange);font-family:var(--display-font);text-transform:uppercase;margin:18px 0 0;font-size:clamp(2.2rem,3.6vw,3.8rem);line-height:.95}.offer-for{max-width:54ch;font-family:var(--mono-font);margin:26px 0 0;font-size:.88rem;line-height:1.6}.offer-card ul{border-top:1px solid var(--line-dark);gap:0;margin:36px 0 0;padding:0;list-style:none;display:grid}.offer-card li{border-bottom:1px solid var(--line-dark);padding:15px 0;line-height:1.45}.offer-card li:before{color:var(--orange);content:"■";vertical-align:.18em;margin-right:12px;font-size:.58rem}.offer-fineprint{color:var(--muted-ink);margin:26px 0 0;font-size:.78rem;line-height:1.55}.offer-action{width:max-content;margin-top:auto;font-size:1.55rem}.offer-negotiable{border-right:2px solid var(--ink);border-bottom:2px solid var(--ink);border-left:2px solid var(--ink);font-family:var(--mono-font);flex-wrap:wrap;align-items:baseline;gap:7px;margin:0;padding:20px clamp(24px,4vw,60px);font-size:.82rem;line-height:1.5;display:flex}.offer-negotiable span{color:var(--orange-text);letter-spacing:.05em;text-transform:uppercase;font-weight:700}.offer-negotiable a{color:inherit;text-underline-offset:4px;font-weight:700}.scope-ledger{grid-template-columns:minmax(0,1.15fr) repeat(2,minmax(240px,.85fr));gap:0;padding:0 clamp(20px,4.8vw,78px);display:grid}.scope-title,.scope-column{border-right:1px solid var(--line-light);min-height:500px;padding:clamp(38px,5vw,74px) clamp(26px,4vw,58px)}.scope-title{border-left:1px solid var(--line-light)}.scope-title h2{max-width:8ch;margin-top:22px;font-size:clamp(3.8rem,6.7vw,7rem)}.scope-title>p:last-child{color:#c9bdb0;max-width:48ch;font-family:var(--mono-font);margin:34px 0 0;font-size:.86rem;line-height:1.65}.scope-column h3{color:var(--orange-hot);font-size:clamp(2.3rem,3.5vw,4rem)}.scope-column ul{color:#cabeb2;gap:18px;margin:42px 0 0;padding:0;list-style:none;display:grid}.scope-column li{border-top:1px solid var(--line-light);padding-top:18px;line-height:1.5}.faq{grid-template-columns:minmax(250px,.7fr) minmax(0,1.3fr);gap:clamp(50px,9vw,150px);padding:clamp(78px,9vw,140px) clamp(20px,6vw,96px);display:grid}.faq-heading{align-self:start;position:sticky;top:120px}.faq h2{max-width:8ch;margin-top:18px;font-size:clamp(4rem,7.5vw,7.8rem)}.faq-list{border-top:2px solid var(--ink)}.faq-list details{border-bottom:2px solid var(--ink)}.faq-list summary{cursor:pointer;font-family:var(--display-font);text-transform:uppercase;grid-template-columns:42px minmax(0,1fr) 28px;align-items:center;gap:12px;padding:23px 0;font-size:clamp(1.9rem,3vw,3.1rem);line-height:1;list-style:none;display:grid}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary:after{color:var(--orange);content:"+";font-family:var(--mono-font);justify-self:end;font-size:1.5rem}.faq-list details[open] summary:after{content:"−"}.faq-list summary span{color:var(--orange-text);font-family:var(--mono-font);align-self:start;font-size:.66rem;font-weight:700}.faq-list details>p{max-width:67ch;font-family:var(--mono-font);margin:0;padding:0 46px 28px 54px;font-size:.86rem;line-height:1.68}.intake{background:var(--orange);color:var(--ink);grid-template-columns:minmax(0,.84fr) minmax(480px,1.16fr);gap:clamp(40px,8vw,130px);padding:clamp(74px,9vw,140px) clamp(20px,6vw,96px);display:grid}.intake.textured-section:after{opacity:.15;mix-blend-mode:multiply}.intake h2{max-width:9ch;margin-top:18px;font-size:clamp(4.2rem,7.8vw,8rem)}.intake-copy>p{max-width:52ch;font-family:var(--mono-font);margin:30px 0 0;font-size:.88rem;line-height:1.65}.intake-copy ul{border-top:2px solid var(--ink);gap:0;margin:34px 0 0;padding:0;list-style:none;display:grid}.intake-copy li{font-family:var(--mono-font);text-transform:uppercase;border-bottom:1px solid #08090973;padding:14px 0;font-size:.8rem;font-weight:700}.intake-promise{font-weight:700}.idea-form{border:2px solid var(--ink);background:var(--bone);padding:clamp(26px,4vw,54px)}.idea-form label{gap:8px;display:grid}.idea-form label>span{font-family:var(--mono-font);letter-spacing:.06em;text-transform:uppercase;font-size:.68rem;font-weight:700}.field-row{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;display:grid}.idea-form>label,.idea-form>.field-row{margin-bottom:22px}.idea-form input,.idea-form textarea,.idea-form select{border:1px solid var(--ink);background:var(--ivory);width:100%;color:var(--ink);border-radius:0;outline:0}.idea-form input,.idea-form select{min-height:50px;padding:12px 13px}.idea-form textarea{resize:vertical;min-height:122px;padding:13px}.idea-form input:focus,.idea-form textarea:focus,.idea-form select:focus{border-color:var(--orange);box-shadow:inset 0 0 0 2px var(--orange)}.submit-action{background:var(--ink);width:100%;color:var(--ivory);font-size:1.65rem}.submit-action:disabled{cursor:wait;opacity:.7}.form-status{min-height:48px;margin-top:16px}.form-status p{border:1px solid var(--ink);margin:0;padding:12px;font-size:.8rem;line-height:1.5}.status-success{background:var(--acid)}.status-error{background:var(--orange-hot)}.honeypot{position:absolute;left:-9999px}.site-footer{border-top:1px solid var(--line-light);background:var(--ink);grid-template-columns:1fr auto 1fr;align-items:center;gap:30px;min-height:170px;padding:32px clamp(20px,4vw,66px);display:grid}.site-footer>p{margin:0}.site-footer>p:nth-child(2){font-family:var(--display-font);text-align:center;text-transform:uppercase;font-size:clamp(1.7rem,2.7vw,3rem)}.footer-legal{color:#9e948a;text-align:right;justify-self:end;max-width:45ch;font-size:.68rem;line-height:1.55}@media (width>=1101px){.hero h1{white-space:nowrap;max-width:none;font-size:clamp(4rem,5.45vw,7.1rem)}}@media (width<=1100px){.site-header{grid-template-columns:1fr auto}.primary-nav{display:none}.hero{grid-template-columns:1fr;min-height:auto}.hero h1{max-width:12ch}.path-board{min-height:535px}.proof-grid{grid-template-columns:1fr 1fr}.proof-card:last-child{grid-column:1/-1}.proof-card:last-child .proof-image img{height:420px}.process-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.scope-ledger{grid-template-columns:1fr 1fr}.scope-title{grid-column:1/-1;min-height:420px}.intake{grid-template-columns:1fr}.intake-copy{grid-template-columns:1fr 1fr;column-gap:42px;display:grid}.intake-copy h2{grid-column:1/-1}}@media (width<=760px){.site-header{min-height:70px;padding-inline:18px}.brand-byline{display:none}.header-action{min-height:44px;padding:12px 13px 10px;font-size:.6rem}.hero{gap:48px;padding:58px 18px 64px}.hero h1{font-size:clamp(4rem,20vw,6.6rem)}.hero-actions{flex-direction:column;align-items:stretch}.primary-action,.text-action{text-align:center;justify-content:center;width:100%}.path-board{min-height:0}.path-choice{grid-template-columns:24px 1fr;gap:14px;min-height:176px;padding:22px 18px 22px 26px}.choice-price{grid-area:2/2;padding:0}.board-action{text-align:center;align-self:stretch;margin:14px 18px 18px 26px}.path-context{margin-inline:26px 18px}#idea{scroll-margin-top:96px}.registration-mark{display:none}.section-lead{grid-template-columns:1fr}.section-lead h2{font-size:clamp(4rem,18vw,6rem)}.proof-section,.process,.offers{padding-inline:18px}.proof-grid{grid-template-columns:1fr;margin-top:38px}.proof-card:last-child{grid-column:auto}.proof-image img,.proof-card:last-child .proof-image img{height:260px}.proof-copy{min-height:235px}.manifesto{grid-template-columns:1fr;padding-inline:18px}.manifesto h2{font-size:clamp(4.2rem,20vw,6.8rem)}.process-grid,.offer-grid,.scope-ledger,.faq,.field-row{grid-template-columns:1fr}.process-grid li{min-height:280px}.process-grid h3{margin-top:72px}.offer-card{min-height:720px;padding:28px 22px}.offer-card h3{margin-top:58px;font-size:clamp(4.2rem,19vw,6.8rem)}.offer-topline{flex-direction:column;align-items:flex-start;gap:9px}.offer-topline span{text-align:left}.scope-ledger{padding-inline:18px}.scope-title{grid-column:auto}.scope-title,.scope-column{border-left:1px solid var(--line-light);border-bottom:1px solid var(--line-light);min-height:0;padding:48px 24px}.faq{gap:48px;padding-inline:18px}.faq-heading{position:static}.faq-list summary{grid-template-columns:32px minmax(0,1fr) 24px;font-size:clamp(1.8rem,9vw,2.7rem)}.faq-list details>p{padding-left:44px;padding-right:18px}.intake{min-width:0;padding-inline:18px}.intake-copy{display:block}.intake h2{font-size:clamp(4.3rem,20vw,6.8rem)}.idea-form{min-width:0;padding:24px 18px}.field-row{gap:22px}.site-footer{text-align:left;grid-template-columns:1fr;padding-block:44px}.site-footer>p:nth-child(2){text-align:left}.footer-legal{text-align:left;justify-self:start}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{scroll-behavior:auto!important;transition-duration:.01ms!important;animation-duration:.01ms!important}}
